Elm Paper - Migration to Shopify

Elm Paper
Migration to Shopify

Laura Qureshi

A creator of gorgeous stationery moves to a gorgeous ecommerce platform.

Elm Paper was founded in 2011 by Ella Munro after spending over 10 years working as an art director for luxury fashion and lifestyle magazines in Sydney, Australia. The range was established because of her love for stationery, design and nostalgia of the hand written note.

The website originally was on a custom ecommerce platform, that was ceasing support as of June this year. DO was very excited to be commissioned to continue the beautiful minimalist design the successful existing online store had but also deliver improved efficiency in the backend management of the site and all the standard great features Shopify delivers.

Key achievements from the project:

  • Refreshed and improved site interface
  • Streamlined customer experience
  • Custom wedding stationery builder
  • Custom Wholesale platform


Working with Ella and Elm Paper was a pleasure. Having purchased their gorgeous stationery on several occasions, it was great to work with a client who knew what they wanted, but also trusted DO to deliver their technical expertise.

View elmpaper.com and stock up on gorgeous stationery, gift cards for any occasions.