How a competitions page helps you sell more - Case Study

How a competitions page helps you sell more
Case Study

Sophie Tucker

Having a competitions page on your website is a powerful way to convert visitors and social media followers into email contacts and customers.

Here at DO, we’ve created a custom competitions module for Shopify that allows stores to create competitions easily. Our page template allows competitions to be created as a blog post. Easy peasy.

Here are the features:

  • The entries are added to your Shopify customer database and synced to your email list automatically.
  • It captures customer information such as gender, size, birthday and favourite brands.
  • You can schedule unlimited competitions.
  • Better yet, there are no apps required.
Competitions page

So, what are the results?

A competition posted to one client’s Instagram account with ~8,000 followers resulted in 323 competition entries. That’s a 4% conversion rate—that’s what we like to see. These 323 entries are now 323 new email contacts that can be reached out to with either a welcoming discount code and ongoing marketing. Ultimately, more sales and revenue.

If you’re interested in setting up a competitions page to help you sell more and increase your customer database, get in touch. That’s what we’re here for.